In its second year, #GiveaBook, Penguin Random House's social media and online campaign to promote books as gifts and to give to children in need during the holiday season, was deemed a success: the company said that between November 16 and December 24 last year there were nearly 50,000 uses of the hashtag #GiveaBook on Twitter and in posts to the GiveaBook, Penguin Random House and Givington pages on Facebook. For each use of #GiveaBook as a tweet or post, Penguin Random House donated a book to the literacy nonprofit First Book.
"Through the #GiveaBook effort, book lovers everywhere shared that love with 50,000 children in need," said Kyle Zimmer, president and CEO of First Book. "We are so grateful to Penguin Random House for providing these brand new books for the classrooms and programs we serve, giving a gift that will be treasured throughout the year."
In last year's campaign, the Giving Map was a tool that showed visitors where they could make a donation at a local book retailer or library during the holiday season. The map led online visitors to local book donation programs, driving foot and web traffic to participating retailers across the country.
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