March 11, 2017

The Underground Culinary Tour by Damian Mogavero, Joseph D'Agnes #BookReview

In the bestselling vein of "Moneyball" comes an entertaining, behind-the-scenes narrative about how the restaurant business is being transformed by the use of data, in an industry historically run by gut and intuition. From celebrity-run restaurants to today's cutting-edge culinary trendsetters, author Damian Mogavero looks at how the use of data is revolutionizing how restaurants are run, from hiring chefs and training staff to pioneering new recipes, reengineering menus, and transforming the dining experience from the inside out, so that no restaurant is out of anything you want, "ever." 
After earning his MBA from Harvard Business School, Damian Mogavero founded a pioneering software company to completely reorganize how the restaurant industry functions, from the food they order to the menus they create, from the chefs and waitstaff they hire to the wines they stock. The use of data has helped to re-create the dining experience, maximize customer satisfaction, grow revenues, and improve popularity and profits. 
Damian first forged a relationship with Jeffrey Frederick, a recently promoted executive in charge of food and beverage at one of the biggest properties on the Las Vegas strip, who was eager to prove himself in the high-stakes, cutthroat world of Las Vegas dining. Using data analytics, as well as weekly coaching sessions with Damian over the next 15 years, Frederick became one of the most successful restaurant executives in the industry. Damian shows how the use of data provides trendsetting new restaurants, luxury hotels and casinos, and even cruise ships, nightclubs, and beloved mom and pop restaurants with the information they need to transform the food we eat and create the dining experience we have come to expect.

DAMIAN MOGAVERO got his MBA from Harvard Business School with the intention of bringing all that he learned to the hospitality industry. In 1999, he developed the Avero software that now runs over 8,000 high-end restaurants, hotels, casinos, nightclubs, and small and large independent local eateries in 68 countries, transforming how restaurant managers and owners made decisions about serving their customers and running their businesses. 

Learn more about Damian at

Welcome to the underground. Dont be scared its a culinary tour that you will want to take.  This quick light read was a great break from all the drama ive been dealing with the last few weeks. I thought this book was going to be about resutrants around the world. And although it is kind of like that it is not fill to the brim with recipes.  It would be a great book for someone who thinks they want to open their own resturant though.  This was a very informative read that was hard to put down. 

"All opinions are 100% honest and my own." 

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